“If you can design one thing, you can design anything.”

— Massimo Vignelli

Hello, I’m Gaby Futch, a graphic designer based in Guatemala City ✨

Driven by problem-solving skills and a passion for making things happen, I have experienced different branches of graphic design nearly for 11 years.

In the last 5 years, I’ve been focusing on creating digital products, applying UX and UI principles (mostly) for fintechs. I enjoy working on many aspects of the product cycle such as defining journeys, crafting beautiful interfaces, managing design systems, delivering assets to developers, and more.

The way I deliver value is by providing human-centered solutions along beautiful visuals, aiming for a friendly and smooth user experience.

📚 Currently Reading: Little Book of Prada - Laia Farran Graves

🎵 Currently Listening: New Sensation - INXS

✏️ Currently Learning: Pottery and ceramics

Education

Full-stack UX Designer Certificate

Strategic Design and Innovation Institute · Remote · 2022

Bachelor in Graphic Design

Universidad Rafael Landívar · Guatemala · 2021

UX Masterclass

CesarArte Visual Academy · Guatemala · 2019

Creative Entrepreneurship

Diplomat by Centro Cultural de España & Fundación Paiz · Guatemala · 2017

Experience

  • Semi Senior UX/UI Designer

    I currently collaborate with my team in matters of design system administration, creating new features, information architecture, mapping flows, handing off assets to developers and more.

  • UX/UI Designer

    Had the pleasure to work with a multidisciplinary UX team along with talented developers. My contributions to the client’s needs were to collaborate with their design thinking and research team, design new features, manage their design system, and handing off assets to developers.

  • UX/UI Designer

    Guatemala.com surely knows how to provide value for their users and for collaborators. Had the pleasure to work with a diverse team and understand the media industry. I provided user-centered solutions for new and existant features, handed off assets to developers, assisted HR with visual support, provided input and creations for corporate keynotes and media kits, among other tasks.

  • UX Analyst

    Nesfex was a startup that opened the doors to me in my first UX adventure. My first task was to understand and get familiar with the fintech and SaaS industry. Next up, map out competition through a benchmark analysis comparing bussiness models, user experience, visuals, among others. Finally, designed visual MVPs based on user flows already provided by other members of the team.

For more information about previous work experience, please reach out and request my complete resume.

Skills

  • Product Design + UX/UI

  • Research and benchmark

  • Information Architecture

  • User flows

  • Wireframes

  • Prototyping

  • Handoff

  • Design Systems

  • UX for GDPR Compliance

  • Branding & Identity

  • Graphic Design

  • Art Direction

More about me

  • Intro to Design System 101

    How to get familiar with design systems and why digital products should apply them. — IWD x Universidad Galileo — 2023

    Handoff 101 in Zeplin

    How to use Zeplin as a tool for handing visual assets to developers using Sketch and Figma. — Workshop for Altimetrik design team & Citi Bank design and QA Team — 2022

    The UX checklist you need.

    A handy guide for different product and design workflows. — IWD Guatemala event — 2021

    Adventures in UX

    A fun & friendly introduction into the UX world for any kind of stakeholder and why it’s important for any business. — IWD Guatemala x Agexport event — 2020

  • Figma

    Sketch

    Adobe XD

    Zeplin

    Illustrator

    Photoshop

  • • Problem-solving

    • Communication

    • Team work

    • Attention to details

    • Efficiency

  • • Understand the user needs and motivations as well as the business goals.

    • Work under the frameworks of Kanban and Scrum with Product Team and developers.

    • Application of information architecture, user stories, user flows, wireframing and prototyping.

    • Creation of usable and accessible interfaces and design system management.

    • Meticulous attention to detail and consistency among assets and guidelines.

    • Handing off UI assets that comply the developers needs.

Clients

Some of the clients whom I’ve had the honor and joy of working with

Have a project in mind?

✨

Let's work together!

✨

Want to buy me coffee?

✨

Have a project in mind? ✨ Let's work together! ✨ Want to buy me coffee? ✨